Today, social networking is an essential aspect of growing your business and keeping in touch with consumers and trade professionals.

LinkedIn continues to be the number one social network in forming and maintaining professional connections.

While it might not be as ubiquitous as Facebook or as aesthetically appealing as Instagram, LinkedIncan be a precious resource when used correctly.

According to Travel Market Report, LinkedIn is primarily a business-oriented social networking site with more than 380 million members worldwide. Since its launch in 2003, the interface has mainly been used for professional networking by individuals and companies. It also provides a feed of articles and other relevant content for and determined by its users.

Boosting your business with LinkedIn

Skål International San Francisco PR & Communications Director Franck Legrand and Skål International Atlanta PR & Communications Director Tess Vismale, who is also known as the Tech Whisperer in the Travel Industry, have prepared a joint project where they discuss the importance of LinkedIn and how to maximize the use of your LinkedIn account for personal, professional development as well as for the benefit of your Skål International networking. Please click on the following link to watch the videos they have prepared.

"How to refresh your LinkedIn Profile"

 Part 1: Your pictures

"How to refresh your LinkedIn Profile"

 Part 2: Your elevator pitch